AI Product Innovation & Design Thinking
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

| Study | Online learning |
- 3 chapters
- 15 lessons
- 84 videos
- 57 knowledge-check questions
- Nationally recognised unit
- Its own progress dashboard
What you cover
Key topics
- Scope issue
- Generate and present solutions
- Refine solutions for implementation
Skills and tools
What you practise
Your learning
Course content
3 chapters · 15 lessons · 84 videos
Chapter 1 · Scope issue5 lessons
- Lesson 1: Select Issue to Be Explored in Consultation with Relevant Personnel
- Lesson 2: Assess Solutions and Identify Role and Policy Restrictions
- Lesson 3: Research Information on Possible Solutions to Identified Issue
- Lesson 4: Assess Factors Affecting Viability of Possible Solutions
- Lesson 5: Assessment 1
Chapter 2 · Generate and present solutions5 lessons
- Lesson 6: Brainstorm Ideas for Addressing Issue
- Lesson 7: Evaluate Ideas Against Identified Factors Affecting Viability
- Lesson 8: Compare Ideas with Best Practice Examples
- Lesson 9: Select and Present a Solution in Relevant Format to Stakeholders
- Lesson 10: Assessment 2
Chapter 3 · Refine solutions for implementation5 lessons
- Lesson 11: Seek Feedback on Ideas from Stakeholders
- Lesson 12: Respond to Questions with Substantiated Answers
- Lesson 13: Document Feedback According to Organisational Requirements
- Lesson 14: Refine and Finalise Solution According to Task Requirements
- Lesson 15: Assessment 3
Who it’s for
Is this course for you?
The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.
Recognition
Nationally recognised learning
Nationally recognised unit of competency: BSBCRT512 Originate and develop concepts
| Unit | BSBCRT512 Originate and develop concepts |
| Training package | BSB Business Services Training Package |
| Field | Critical Thinking & Problem Solving – Critical Thinking |
| Release | Release 1 · Current |
training.gov.au, verified 16 October 2026
View on training.gov.au ↗Course preview
Your questions
Frequently asked questions
Is this unit nationally recognised?
Yes. BSBCRT512 Originate and develop concepts is a current unit of competency in the BSB Business Services Training Package, listed on training.gov.au, the National Register of vocational education and training in Australia.
How is the unit organised?
3 chapters and 15 lessons, built around the unit's 3 official outcomes. It includes 84 videos and 57 knowledge-check questions.
How is it assessed?
Assessment tasks for this unit are listed under Assignments in the unit, with how to submit each one and what's still outstanding.
How do I track my progress?
Go to dashboard opens this unit's own dashboard. Progress, activity and streaks there count this unit only.




