Nayana K G · MBA — PES College of Engineering, Mandya

Methods
Disciplinary perspectives
Farmers depend heavily on the weather for cultivation, yet sudden rainfall, droughts, floods, and extreme temperatures regularly damage crops and cut into their income. This project, developed during the PitchX Programme, asks how a combination of storage infrastructure and digital support could help farmers absorb these shocks and manage their land more effectively.
The proposed response is a Smart Agriculture Support System: low-cost warehouse facilities paired with weather alerts, irrigation guidance, market price information, training, and access to government schemes — addressing storage and information gaps side by side rather than treating them separately.
The project began with a team discussion of the difficulties farmers face because of unpredictable weather, and how those difficulties compound with other structural gaps. Beyond weather risk itself, the team observed that many farmers also lack storage facilities, have limited irrigation support, have insufficient knowledge of modern farming methods, and struggle to access information about government schemes — all of which make it harder to earn a stable income.
These observations were consolidated into a single pain point: the lack of proper storage and support facilities. After harvest, crops are frequently damaged by unexpected weather, and without a safe place to store them, many farmers are forced to sell immediately rather than wait for a better price. Compounding this, farmers often do not receive timely information about weather, market prices, farming techniques, or government support — leaving them to make high-stakes decisions with incomplete information.
The resulting concept is a Smart Agriculture Support System built around warehouse facilities where farmers can safely store harvested crops, protecting them from rain, moisture, and other weather-related damage. Around this storage core, the team proposed a linked set of services: weather updates and alerts, irrigation and water management guidance, market price information, training in modern farming techniques, information on government schemes and subsidies, and security and monitoring for stored produce.
Combining storage, technology, and farmer support in one system is intended to reduce crop losses, help farmers sell at better prices instead of being forced into early distress sales, improve awareness of financial support, and encourage the adoption of modern, more productive farming practices — improving both income and financial stability over time.

Looking ahead, the team sees this as a starting point rather than a finished system. Future versions could add smart irrigation, soil testing, drone monitoring, and mobile applications to give farmers richer, real-time decision support, and could connect farmers directly to markets so they can sell at fairer prices without intermediaries.
Framed this way, the project treats agricultural risk as something that can be managed jointly through infrastructure and information — reducing risk, increasing production, and ultimately improving farmers' income and quality of life.

MBA, PES College of Engineering, Mandya
I'm Nayana K G, currently pursuing a Master of Business Administration (MBA) at P.E.S. College of Engineering, Mandya. I enjoy learning new concepts and transforming ideas into practical solutions, and bring skills in Tally, Microsoft Excel, and Microsoft Word to my project work. I completed my internship at Mysore City Corporation, Mysuru, gaining experience in a professional work environment, and hold a Future Skills Prime certificate that has strengthened my digital and professional competencies. Through this project, I aim to explore innovative ways of using technology to support farmers, improve agricultural practices, and contribute to sustainable development.

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